That new GMA tagline

When it rains, it pours. Both the wifi (PLDT) and cable (Bayantel) are down, so I’m reduced to using my cellphone (Smart) to go online. I wanted to upload my column for tomorrow tonight, to allow me the chance ahead of time to explain why I decided to criticize the GMA network’s new sign-off signature–“Proud to be Kapuso”–but I can’t access my files. I guess I’ll have to wait till the connection’s back up.
But let me just say: I have many friends in GMA, but in writing the column I consulted none of them. My view, that the use of the tagline is unfortunate, because it blurs the line between journalism and marketing, is entirely my own.

About these ads

Leave a comment

Filed under Readings in Media

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s