Published on February 23, 2010.
Former Sen. Francisco Tatad is shocked —shocked!—that surveys in the Philippines, the same ones that show him lagging behind in the Senate race, are, in his words, “fatally flawed.” He told a media forum last week: “We are shocked that survey methodologies, techniques and practices that have failed and been completely discarded in the United States and other advanced countries are being used in local opinion surveys without any mention of their limitations.”
His attack came as a surprise to journalists and other survey-users who have made it a habit to read the Social Weather Stations and Pulse Asia websites when new surveys are released. But Tatad did not mean just margins of error and confidence levels. He meant something even more fundamental: the practice of face-to-face interviews. Continue reading

