I misspoke earlier tonight, on Che-Che Lazaro’s show. While Inq7.net had some earlier problems with Google Adsense, I understand the matter has already been fixed; Adsense continues to run on Inq7.net. (Thanks for the "fraternal correction," JV.)
Speaking of the show, I cannot help but be impressed by the way professional broadcast journalists like Che-Che (the anchor), or Twink Macaraig (the EP), or Ces Drilon ("the hardest working journalist in the country," I said, when I met her in the same studio, to which she gamely answered, "No, I’m just over-exposed") make it all look easy. Midway through the show I wanted to bolt the room (and probably looked it).
A few loose ends continue to nag at my shoes, threaten to trip me up; allow me to straighten them out.
1. While a mass audience for blogs would be to die for, today’s still-small audience of blog readers is not exactly a poor substitute. There are, as I started to say but was not able to explain, two kinds of audiences: the critical few and the critical many. TV and radio own the second kind of audience; if Dr. Ronald Meinardus’s crystal-ball gazing proves accurate, podcast-receptive cellphones may enjoy the same kind of reach. But newspapers and blogs (the conjunction looks funny, unintentionally ironic, somehow) have a different — and not necessarily inferior — kind of audience. We should not only accept the fact; we should embrace it. (Besides, a universe of 4.8 million to 8 million PC users — or newspaper readers — is nothing to sneeze at.)
2. So-called traditional media is not unresponsive; the response time may be glacial, compared to the gee-whizzery of new media, but the response cycle does exist. Letters to the editor get written and are published; special concerns are brought to the attention of editors and publishers; criticism of editorial direction is heard and considered. I remember Chuck Mangione had a famous theme called "Give it all you’ve got." He also had a slower version of the same theme, which he called, "Give it all you’ve got, but slowly." So-called traditional media, it sometimes seems to me, has the second theme playing in the background.
3. Everybody is an expert on one’s own life, yes, but I shouldn’t have been narrow-focused. Everybody is an expert on one’s own community too, and we have some good examples among our blogs. Of those I read regularly, I can immediately think of Dominique Cimafranca’s ode to Dumaguete, in Village Idiot Savant, and Juned Sonido’s paean-in-many-parts to Cubao, in http://baratillo.net. When I spoke rather rashly of a "division of labor" between so-called traditional media and the blogs, this, in part, was what I meant.