Racing for the Senate

Pulse Asia has just come out with its second survey on senatorial preferences. Loren Legarda topped it again, with in fact even more respondents saying they were going to vote for her. Her awareness rating went back to its usual level, too: from 87 percent to 99 percent. I take that to mean that the political season has truly started.

Among the young guns of the opposition, Rep. Alan Peter Cayetano continues to outdo his boss in the congressional minority, House Minority Leader Francis Escudero. Cayetano seems to have a clear path to the brass ring, while Escudero is stuck in the thicket. His chances improved slightly, but his awareness level dropped from 93 percent in July to 81 percent in November. The quick end of the second impeachment complaint may have hurt his visibility; while Mike Arroyo’s continuing confrontation with Cayetano seems to have kept the voluble congressman in the spotlight.

Another interesting change: good friend Koko Pimentel’s electoral fortunes have improved, as far as awareness is concerned. In July, he placed in the first 9; in November, he finds himself in the bottom half of the first 12. That, I would think, is par for the course, now that the political season has started. But his awareness rating jumped from 76, which could be interpreted to mean that the public was confused about him (if it were his father, the rating I am almost sure would be in the high 90s), to 93. I would argue that that means more people are now aware of him, in his own right.

Compare the Pulse Asia tables.

Pulse_senate_july_2006_2 Pulse_senate_november_2006

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