The Filter Bubble

“Most of us are aware that our web experience is somewhat customized by our browsing history, social graph and other factors. But this sort of information-tailoring takes place on a much more sophisticated, deeper and far-reaching level than we dare suspect. (Did you know that Google takes into account 57 individual data points before serving you the results your searched for?)”

Who better than peerless Internet content curator Maria Popova to introduce us to Eli Pariser’s The Filter Bubble — and to raise questions about the overcustomization of our web experience?

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Filed under Readings in Media, Spiral Notebook

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