Entering “a new era of the Internet”

Speaking at Mashable Connect 2011, Steve Rubel proposed a third Internet era: After Commercialization (1994-2002) and Democratization (2002-2010), comes Validation (beginning, according to his non-Mayan calendar, in 2010).

With this shift in authority, Rubel proposes that as of 2010, the Internet has entered the Validation era, in which Internet users are beginning to “find the signal in the noise” and hold on to only those pieces of information and people that are most important to them online. The rise of intimate social networks such as Path, and group messaging apps such as GroupMe, Beluga, Fast Society and Kik, is an indicator that “people want to be closer to people they care about and let all the riffraff set aside,” says Rubel.

A most interesting, if rather programmatic, read.

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