Monthly Archives: June 2013

150x a day? Seems more spin than science

BANGKOK–At the 2013 World Newspaper Congress and in its parallel conferences, the World Editors Forum and the World Advertising Forum, the ascendancy of the mobile space is a recurring theme. The one idea that sums up this compelling vision of the present-sliding-into-the-future is the “150 times a day” meme:

According to research, people are checking smartphones on average 150 times a day @iRowan #editors13 #wnc13

That tweet, from the conference organizers’ official account, is representative. Of the hundreds of tweets and dozens of links I followed, many versions of the meme follow the same three-fold form: the attribution to “research,” the extension of the scope to “smartphones,” and the assertion of the frequency, “150 times a day.”

But is this statistic for real? Continue reading

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