Tag Archives: Opinion

Column: The most-read opinion of 2016, and why

Published on January 3, 2017.

A look at the most-read opinion pieces published by the Inquirer last year shows that politics, especially political anxiety over the Duterte presidency, was the dominant concern of our readers. It also shows a healthy mix of the types of opinion that resonated with the audience: columns, of course, but also an editorial, a contributed commentary, a letter to the editor—and a vivid illustration of the digital “long tail.”

But let me begin with a word about the limits of this overview. I am using statistics from the online consumption of the opinion pieces (both web and mobile). I am limiting myself to only the Top 10 pieces read online, which together account for almost one-twentieth of all Opinion traffic. I am basing the ranking on page views, as tracked by Google Analytics (not on share numbers, which can help show consumption only on social media). And I can tell you that all these 10 opinion pieces enjoyed a minimum of six-digit traffic.

(I can also add that traffic increased substantially over 2015 levels, for both Opinion and the website as a whole.)

By far, the most-read opinion piece of 2016 was Solita Monsod’s Aug. 27 column, “De Lima’s record speaks for itself.” This essay on the politics of vindictiveness generated 2.5 times more page views than the last item in the Top 10 list. It begins forthrightly: “This persecution of Leila de Lima is getting out of hand. That it is led by President Duterte makes it even worse. The President, who, in his State of the Nation Address just last month, described himself as ‘not vindictive,’ has proved otherwise.” (It was also shared almost 50,000 times.)

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