Published in Rappler on October 26, 2021. Social media may have been a factor in the 2016 elections, but it was the Comelec-sponsored debates that won the election for Duterte.
Right after the 2016 elections, President-elect Rodrigo Duterte’s social media campaign immediately claimed responsibility for his victory. But here’s a proposition: The real game changer of the 2016 elections was the decision of the Commission on Elections (Comelec) to conduct presidential debates for the first time since 1992.
The three debates drew large audiences and created indelible images (including the vivid but ultimately illusory picture of a flag-waving Rodrigo Duterte on a jet ski); they sharpened contrasts between candidates and dominated multiple news cycles. They also allowed the less well-funded candidate—or, in the case of the lone vice presidential debate, the lesser known candidate—a free national platform to make the most of.
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